

- Challenge Name
- 48 Hour Inclusive Design Challenge in Seoul
- Goal
- - Raise of the importance of inclusive design as a tool for business advantage and
innovation to participants and visitors to the Seoul Design Olympiad and the
general public
- Show how disabled people can be an integral and vital part of the design process
- Equip designers and design educators with the necessary tools for inclusive design
through the medium of a mentored design competition
- Develop their social responsibility.
- Form a international network of collaborating organizations
- ThemeInnovation through Inclusive Design
- Schedule
- - Welcoming Reception : Oct. 11, 2009
- Workshop : Oct. 12 am 11:00 ~ Oct. 14 am11:00 (48 hours)
- Presentation : Oct. 14 14:00 (expected)
- Farewell Party : Oct. 14
- Venue
- - Seminar Room for Workshop and Special Air-Dome Stage for Presentation
(in the Jamsil Sports Complex, Seoul)
- Organization
- - Organized by : Seoul Metropolitan Government, The British Council
- Managed by : Seoul Design Foundation, The Royal College of Art
- Detail of Challenge
- - It is a mentored design competition that suggests the feasible design solution for the
design-neglected social class, such as the elderly and disabled.
It aims to create a field that can successfully realize the social and comprehensive
value of design.
- - The Challenge has proved to be an effective knowledge transfer mechanism about
inclusive design for the design community at all levels.
It also proved a powerful network-building tool for collaboration between designers,
engineers, marketing, and PR specialists and disabled people.
Typically, the new networks built by the Challenge continue after the event has ended
giving it a long-term impact and transforming it from a single event to one that brings
long-term benefits.
- - It has also resulted in a range of innovative mainstream inclusive design solutions,
which span all design disciplines from product, graphic, fashion, web, interaction,
space, environment design, etc.
- - It is a competition of a team composed of a mentor designer from RCA and 6~7
young designers and students to come up with a design solution for a given assignment
by conducting research and discussion for a certain period of time.
- - Each team will work with a single disabled user and respond to their needs and
aspirations.
- - The teams will present their inclusive design proposals to Seoul Design Olympiad
attendees and the design community at part of an afternoon on Day 3.
(Judging style : Audience voting & panel of expert judges)
- What is the 'Inclusive Design'?
- - Design of mainstream products and/or services that are accessible to, and usable by,
people with the widest range of abilities within the widest range of situations without
the need for special adaptation or design.
- Contact
- British Council
Yoon-Joe, Park (Project Manager)
Tel : +82-2-3702-0621
Fax : +82-2-3702-0660
E-mail : culture@britishcouncil.or.kr
